CRM & Sales
HubSpot
The all-in-one CRM platform with a genuinely useful free tier
Free CRM; paid from $15/seat/mo (Starter), $90/seat/mo (Professional, plus one-off $1,500 onboarding fee) — verified Aug 2026
Marketplace
Tools we’d spend our own money on.
Business software, AI products, IT tooling and courses — one catalogue, every listing held to the same editorial bar. Looking for full reviews? Browse the software directory.
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Featured
AI & Automation
n8n
The open-source automation platform built for AI-agent workflows
Free self-hosted (fair-code, unlimited executions); Cloud from €24/mo (Starter, 2,500 executions), Pro €60/mo, Business €800/mo — verified Aug 2026
Marketing
ActiveCampaign
Serious marketing automation at mid-market prices
From $15/mo (Starter, 1k contacts); automation depth arrives at Plus $49/mo, annual billing — verified Aug 2026 at 1,000 contacts
CRM & Sales
Pipedrive
A focused sales CRM that salespeople actually keep updated
From $14/user/mo (Lite) to $79/user/mo (Ultimate), annual billing — plans renamed and repriced 2026; verified Aug 2026
Websites
Webflow
Designer-grade websites with hosting, CMS and no plugin maintenance
Free to build (Starter); site plans Basic $15/mo, Premium $25/mo, annual billing — plans consolidated May 2026, verified Aug 2026
Productivity
monday.com
Flexible work management your team might actually enjoy using
Free (2 seats); paid from $9/seat/mo (Basic), 3-seat minimum, annual billing — verified Aug 2026 (USD; monday serves regional currency)
All listings
AI & Automation
Make
Visual automation with real power — branching, iteration and data mapping
Free (1,000 credits/mo); paid from $9/mo (Core, 10,000 credits), annual billing — verified Aug 2026
Finance & ERP
Microsoft Dynamics 365 Business Central
The Microsoft ERP sized — and priced — for small and mid-sized businesses
Essentials $80/user/mo, Premium $110/user/mo (paid yearly); partner-led implementation quoted separately — verified Aug 2026
Reporting
Power BI
Serious business intelligence at an SME-affordable per-seat price
Desktop free (authoring); Pro $14/user/mo, Premium Per User $24/user/mo; Fabric capacities from ~$263/mo — verified Aug 2026
Finance & ERP
Xero
Cloud accounting with unlimited users — the adviser-channel favourite
US plans: Early $25/mo, Growing $55/mo, Established $90/mo — flat per organisation, unlimited users; 30-day trial, no free tier — verified Aug 2026
Marketing
Brevo
Email marketing priced by what you send, not who you store
Free: 300 emails/day with up to 100k contacts stored; Starter from $9/mo (5,000 emails); charges per email sent, not per contact — verified Aug 2026
Marketing
Semrush
The full-suite SEO and competitive research platform
From $139/mo (SEO plan; $117.33/mo annual) to $549/mo (Advanced); limited free account — lineup restructured 2026, verified Aug 2026
Finance & ERP
ERPNext
The open-source ERP whose free tier is the entire product
Free self-hosted (open source, GPL); Frappe Cloud site plans from $5/mo, dedicated servers from $40/mo — verified Aug 2026
AI & Automation
Zapier
The largest app ecosystem in automation, and the easiest on-ramp
Free (100 tasks/mo); paid from $19.99/mo (Professional, from 750 tasks), annual billing — verified Aug 2026
CRM & Sales
Zoho CRM
Deep CRM capability at prices the platform vendors cannot match
Free for 3 users; paid from $14/user/mo (Standard) to $52/user/mo (Ultimate), annual billing — verified Aug 2026 (USD list; Zoho serves local-currency pricing)
Reporting
Looker Studio
Free dashboards with the sharing model of a Google Doc
Free (the full core product); Looker Studio Pro $9/user/project/mo (per Google Cloud project), 30-day trial — verified Aug 2026
Websites
WordPress
The open-source workhorse behind roughly 40% of the web
Software free (open source); realistic running cost from ~$5–30+/mo in hosting, plus paid plugins/themes as needed
Websites
Elementor
The page builder that made WordPress visual
Free core builder; Pro from $59/yr (1 site) to $399/yr (Agency, up to 1,000 sites); Elementor One bundle $228/yr — verified Aug 2026, annual-only billing
Finance & ERP
Microsoft Dynamics 365 Finance & Operations
Microsoft’s enterprise ERP for complex, multi-entity organisations
From $210/user/mo (Finance base licence, paid yearly); Finance Premium $300/user/mo incl. Copilot Credits; partner-led implementation quoted separately — verified Aug 2026
Productivity
Airtable
The flexible database-spreadsheet hybrid behind countless SME internal tools
Free tier; Team from ~$20/seat/mo — researched Aug 2026
E-commerce & Web
BigCommerce
Open SaaS e-commerce for growing merchants — no transaction fees at any tier
From ~$29-39/mo (Standard) — researched Aug 2026
AI & Automation
Bubble
Full-power no-code app builder for real web applications
Free tier; Starter $29-32/mo — researched Aug 2026
Productivity
ClickUp
One app to replace them all — tasks, docs, goals and chat for teams
Free tier; Unlimited ~$7-10/seat/mo — researched Aug 2026
CRM & Sales
Close CRM
Sales-first CRM with built-in calling, SMS and email sequences for SMB sales teams
No free tier (14-day trial); from ~$19-49/user/mo — researched Aug 2026
Finance & ERP
Deskera
All-in-one ERP for SMBs — books, inventory, payroll and CRM in one subscription
From ~$99-150/user/mo (ERP); Small Business tier lower — researched Aug 2026
Finance & ERP
FreshBooks
Invoicing-first accounting for freelancers and service SMEs
No free tier (trial); Lite from ~$19/mo, frequent promos — researched Aug 2026
CRM & Sales
Freshworks
Affordable AI-powered CRM + support suite (Freshsales, Freshdesk)
Free tier on Freshsales; paid from ~$9-15/user/mo — researched Aug 2026
Finance & ERP
Katana Cloud Inventory
Cloud inventory and manufacturing (MRP) software for small manufacturers and D2C brands
No free tier (trial); from ~$179-199/mo — researched Aug 2026
Finance & ERP
MRPeasy
Self-service manufacturing ERP for 10-200 employee manufacturers
No free tier; from ~$49/user/mo — researched Aug 2026
Productivity
Notion
The all-in-one connected workspace — docs, wikis, projects and AI
Free tier; Plus ~$10-12/seat/mo — researched Aug 2026
Finance & ERP
Odoo
Modular open-source business suite — CRM, accounting, inventory and 40+ apps
One-app free plan; Standard ~$25/user/mo — researched Aug 2026
Finance & ERP
QuickBooks
The default SME accounting suite in North America — books, payroll and payments
Simple Start from ~$35/mo (frequent 50%-off promos) — researched Aug 2026
E-commerce & Web
Shopify
The default e-commerce platform for SMEs worldwide
From ~$29-39/mo (Basic); $1/mo trial promos common — researched Aug 2026
AI & Automation
Softr
Build client portals and internal tools on Airtable or Google Sheets — no code
Free tier; Basic ~$49/mo, Professional ~$139/mo — researched Aug 2026
E-commerce & Web
Squarespace
Design-led websites, scheduling and commerce for small brands
From ~$16-25/mo — researched Aug 2026
Marketing
Surfer SEO
Content optimisation platform that tells you exactly what to write to rank
No free tier; Essential from ~$79-99/mo — researched Aug 2026
E-commerce & Web
Wix
All-in-one website builder with AI site generation (Wix Studio for agencies)
Free tier; premium from ~$17/mo — researched Aug 2026