AI & Automation
The open-source automation platform built for AI-agent workflows
Zapier
The largest app ecosystem in automation, and the easiest on-ramp
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Best for: Non-technical teams that want automations working today, and anyone who depends on long-tail apps only Zapier connects.
Zapier is the default name in small-business automation for a reason: around 7,000 connected apps — the largest ecosystem by a wide margin — and a linear editor simple enough that non-technical staff genuinely build their own automations. If the app you use is obscure, Zapier is the platform most likely to have a connector for it.
Image: Zapier.
Recent years have pushed Zapier well beyond simple 'Zaps': Tables (lightweight databases), Interfaces (forms and simple apps), Canvas and an expanding set of AI features including AI-drafted Zaps and agent-style workflows. These make it more of a workflow platform than a pipe between apps, though the newer surfaces are less mature than the core product.
The persistent criticism is cost at scale. Task-based pricing that starts reasonably becomes expensive quickly for high-volume workflows — commonly several times Make's cost for equivalent throughput. Our advice: Zapier is the right choice when connector coverage or ease of use is decisive and volumes are modest; when workflows are complex or high-volume, price out Make before committing.
Full hands-on testing of Zapier Agents is in progress; this profile reflects documented capabilities and our client automation experience on Professional and Team plans.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 100 tasks/month, two-step Zaps |
| Professional | $19.99 per account/month | Multi-step Zaps, webhooks, from 750 tasks/month (annual billing; verify) |
| Team | $69 per account/month | Shared workspace, unlimited users, from 2,000 tasks/month (annual billing; verify) |
Key features
- ~7,000 app connectors — The broadest ecosystem in the category by far
- Linear Zap editor — Trigger-action chains anyone can assemble
- Paths & filters — Conditional branching for moderately complex flows
- Tables & Interfaces — Lightweight data storage and front-ends inside Zapier
- AI features & Agents — Draft Zaps in natural language; agent-style automations
- Webhooks — Inbound and outbound webhooks from the Professional plan
Pros and cons
What we like
- Largest app ecosystem — long-tail connectors nobody else has
- Non-technical staff can genuinely self-serve
- Massive template library for common workflows
- Mature, reliable execution infrastructure
What could be better
- Expensive at volume — often several times Make’s cost
- Complex logic (arrays, loops, error routes) is limited
- Task-based pricing penalises chatty, high-frequency workflows
Integrations
Our verdict
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