Make

Make (formerly Integromat) is the automation platform we reach for when a workflow outgrows straight-line 'trigger, then action' logic. Its visual scenario builder shows data flowing between modules on a canvas, with routers, iterators, aggregators and error handlers as first-class citizens. For genuinely complex automations — multi-branch logic, array handling, API calls with pagination — it is significantly more capable than Zapier.

Image: Make.

The pricing model is usage-based and markedly cheaper than Zapier at volume: each module execution consumes one credit (Make renamed 'operations' to 'credits' in its current pricing — same mechanics), and even the free tier's 1,000 credits per month permit meaningful experimentation. The corollary is that a badly designed scenario can burn credits quickly, so efficiency matters in scenario design.

The honest trade-off is learning curve. Non-technical users find Make's canvas, data structures and error handling noticeably harder than Zapier's linear editor. Our rule of thumb with clients: if the team has one person comfortable thinking in data structures, choose Make; if not, Zapier's simplicity is worth its premium. Make's AI capabilities centre on orchestration — native modules for OpenAI, Anthropic and other AI services make it a strong backbone for AI-in-the-loop workflows.

Full hands-on testing of Make's newer AI agent features is in progress; this profile reflects documented capabilities and our extensive scenario-building experience on Core and Pro plans.