Softr

Softr builds client portals, internal tools and simple web apps on top of data that already lives in Airtable or Google Sheets, without code. You pick blocks such as lists, forms, charts and user logins, connect them to your tables, and publish. It is aimed at agencies, consultancies and small operations teams who have the spreadsheet but not the app. The one thing to know is that Softr is the front end; the data still lives, and is priced, in Airtable or Sheets.

What can a small business build with Softr?

• A client portal where customers see their own projects, invoices or documents, filtered by login.
• An internal CRM or applicant tracker with role-based access for staff.
• A member directory or knowledge base fed from a spreadsheet.
• Pricing: a free tier for one app with limited users, then Basic at about $49/mo and Professional at about $139/mo (Softr pricing, August 2026).

It sits in our AI & Automation category; for how portals fit a wider workflow, see How to Automate Customer Enquiry Handling.

Who should skip it

Anyone who needs custom logic beyond filtering and forms should look at Bubble. Teams without an Airtable or Sheets base to start from are paying for a front end with nothing behind it.

Research-based listing — not hands-on tested by Digital4All; details as of September 2026.