CRM & Sales
HubSpot
The all-in-one CRM platform with a genuinely useful free tier
CRM & SalesSoftware
by Close (Elastic Inc.)
Sales-first CRM with built-in calling, SMS and email sequences for SMB sales teams
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Close is a CRM built around outbound selling for small, high-velocity sales teams. Calling, SMS and email sequences are part of the product rather than add-ons, so a rep can work a lead list, dial, text and follow up from one screen. The one thing to know is that it is for teams who sell by phone and email every day; it is not a marketing suite.
Pricing runs from about $19 to $49 per user per month (Close pricing, August 2026) with a 14-day trial and no free tier. Call and SMS usage is billed separately from the subscription, so budget for telephony on top.
Its strengths are pipeline visibility, a built-in power dialer, and email sequencing without a separate outreach tool. Reporting focuses on activity and conversion.
Before choosing, read our HubSpot vs Pipedrive vs Zoho CRM comparison and the guide to the best CRM software for small businesses; Close sits in the same CRM & Sales category.
Businesses that need marketing automation, a service desk or a free starting tier should look at HubSpot or Freshworks. Inbound-led companies with few phone calls will pay for a dialer they do not use.
Research-based listing — not hands-on tested by Digital4All; details as of September 2026.
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