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Tools we’d spend our own money on.

Business software, AI products, IT tooling and courses — one catalogue, every listing held to the same editorial bar. Looking for full reviews? Browse the software directory.

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CRM & Sales

Zoho CRM

8.0 out of 10

Deep CRM capability at prices the platform vendors cannot match

Free for 3 users; paid from $14/user/mo (Standard) to $52/user/mo (Ultimate), annual billing — verified Aug 2026 (USD list; Zoho serves local-currency pricing)

CRM & Sales

Close CRM

Sales-first CRM with built-in calling, SMS and email sequences for SMB sales teams

No free tier (14-day trial); from ~$19-49/user/mo — researched Aug 2026

CRM & Sales

Freshworks

Affordable AI-powered CRM + support suite (Freshsales, Freshdesk)

Free tier on Freshsales; paid from ~$9-15/user/mo — researched Aug 2026