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Tools we’d spend our own money on.

Business software, AI products, IT tooling and courses — one catalogue, every listing held to the same editorial bar. Looking for full reviews? Browse the software directory.

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Marketing

Brevo

8.1 out of 10

Email marketing priced by what you send, not who you store

Free: 300 emails/day with up to 100k contacts stored; Starter from $9/mo (5,000 emails); charges per email sent, not per contact — verified Aug 2026

Marketing

Semrush

8.1 out of 10

The full-suite SEO and competitive research platform

From $139/mo (SEO plan; $117.33/mo annual) to $549/mo (Advanced); limited free account — lineup restructured 2026, verified Aug 2026

Marketing

Copy.ai

GTM AI platform — AI copywriting plus sales and marketing workflow automation

Free tier; Starter ~$29-49/mo; Advanced higher — researched Aug 2026

Marketing

Jasper

AI marketing copilot for on-brand content generation at scale

No free tier (7-day trial); Creator from ~$39/mo, Pro ~$59/mo — researched Aug 2026

Marketing

Surfer SEO

Content optimisation platform that tells you exactly what to write to rank

No free tier; Essential from ~$79-99/mo — researched Aug 2026

Marketing

Writesonic

AI writing + SEO platform: article writer, Chatsonic assistant, SEO checker

Free tier; paid from ~$16-20/mo (annual) — researched Aug 2026