Synthesia

Synthesia produces studio-style presenter videos from text: choose an AI avatar, type or paste a script, and it renders a video with the presenter speaking in any of more than 140 languages. It is aimed at training, onboarding and product-explainer content where a small business would otherwise need a camera, a presenter and an editor for every update. The one thing to know is that the free plan is limited to a few minutes a month, so real use starts at the paid tiers.

What does Synthesia do well for a small business?

• Internal training and compliance videos that can be edited by changing the script rather than reshooting.
• Localise one video into many languages for multi-market staff or customers.
• Templates, screen recording and brand kits so the result looks consistent.
• Pricing: a limited free plan, then Starter at about $29/mo and Creator at about $89/mo (Synthesia pricing, August 2026); enterprise plans are quoted.

Compare it with HeyGen, which has a larger free tier and a strong translation feature, in our AI Video & Voice category.

Who should skip it

Marketing that depends on a real, recognisable spokesperson should not switch to an avatar. Anyone producing a couple of videos a year will find the paid tiers hard to justify against a freelancer.

Research-based listing — not hands-on tested by Digital4All; details as of September 2026.